How Business Development Teams Use Merlinn

Business Development in pharmaceuticals is not about speed. It is about making decisions that remain valid over time.

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BD teams are often asked to evaluate questions such as:

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• Is demand in this therapeutic area stable or fragile?

• Are observed changes structural, or simply short-term noise?

• Is behavior consistent across regions, or highly concentrated?

• Does this area justify deeper exploration or long-term commitment?

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Answering these questions reliably requires more than commercial sales signals. It requires a clear view of prescribing behavior.

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👉 This is where Merlinn plays a distinct role.

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🔹 Focusing on observed prescribing behavior

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Merlinn is built on NHS primary care prescribing data, reflecting how medicines are actually prescribed across the healthcare system.

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Rather than focusing on:

• sales flows

• stock movements

• campaign effects

Merlinn helps BD teams understand:

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• how prescribing evolves over time

• how demand behaves at molecule and therapeutic class level

• how patterns differ across regions

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👉 This allows BD teams to work with observed system behavior — not assumptions.

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🔹 Working at the right strategic level

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Merlinn is not a tactical or operational tool. It supports BD teams by operating at the right strategic altitude:

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• Therapeutic class and molecule-level trends

• Separation of short-term fluctuation from persistent patterns

• Regional spread versus concentration of prescribing

• Signals of stability, saturation, or fragility

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👉 This enables grounded, evidence-led discussions during portfolio, partnership, or investment evaluations.

🔹 Reducing complexity, increasing confidence

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NHS prescribing data is publicly available — but extremely large and complex.

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Merlinn removes this burden by:

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• automatically processing each new NHS data release

• validating and structuring the data within hours

• requiring no effort from the user

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👉 When BD teams log in, the data is already prepared, consistent, and ready to interpret.

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🔹 A responsible role in decision support

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Merlinn:

• does not replace other datasets

• does not make commercial recommendations

• does not promote competitive or market-share narratives

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Every data source serves a different purpose.

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👉 Merlinn’s purpose is clear: to help Business Development teams understand prescribing behavior in a clear, responsible, and governance-safe way, using NHS data.

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Erhan Alkan

Managing Director

Triton BIT Solutions

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