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Our services

Merlinn – NHS Prescribing Strategy
Merlinn provides a structured, system-level view of observed prescribing behaviour using publicly available NHS Primary Care prescribing data.

Pharma Sense - Field Force Orchestration
Pharma Sense delivers field force orchestration as a service by establishing a shared language and common objectives, aligning teams around a single direction and improving overall performance.

Call Compass - Revenue Conversations
CallCompass decodes every conversation using 80+ predefined evaluation attributes to deliver objective, actionable insights that support improved sales performance

Analysis and reporting Services
End-to-end analysis and reporting services on Qlik Sense and Power BI, from development to ongoing support.

AI Solution Engineering
AI Solution Engineering is an end-to-end service that analyses real customer needs, designs AI-based use cases, and implements system-integrated solutions to deliver measurable business value.
Blog Articles


How Portfolio Strategy Teams Use Merlinn Insights
Portfolio strategy in healthcare is fundamentally different from portfolio strategy in most other industries. Decisions are not driven by short-term sales signals or commercial noise, but by long-term direct prescribing behavior, sustainability, and healthcare system dynamics . This is where Merlinn plays a distinct role. Read the full article >>>


Turning Demand Uncertainty into Structural Insight with Merlinn
🟢 How Commercial and Supply Planning Teams Read Demand Behavior with Merlinn In healthcare planning, the biggest risks rarely come from execution. They come from early demand assumptions that quietly lose validity over time. Production, procurement, and supply decisions are often made months in advance — long before demand has fully settled. Interpreting early signals responsibly, without overreacting, is therefore critical. In this article, I share how Merlinn is used to ma


Pazara Erişim Ekipleri Merlinn Insights ile Nasıl Çalışır?
🔷Pazara Erişim Ekipleri Merlinn Insights ile Nasıl Çalışır? Ürün piyasaya sürüldükten sonra erişim kararlarınızın gerçek dünyadaki etkisini nasıl takip ediyorsunuz? Klinik kanıtlar ile sağlık sistemi gerçekleri arasındaki uçurumun kapatılması, yalnızca erişimi güvence altına almak için değil, aynı zamanda zaman içinde sürdürülebilirliğini sağlamak için de şarttır. Bu görsel, Pazara Erişim ekiplerinin NHS birinci basamak sağlık hizmetleri reçeteleme verilerini stratejik anlay
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