🟢 How Commercial and Supply Planning Teams Read Demand Behavior with Merlinn In healthcare planning, the biggest risks rarely come from execution. They come from early demand assumptions that quietly lose validity over time. Production, procurement, and supply decisions are often made months in advance — long before demand has fully settled. Interpreting early signals responsibly, without overreacting, is therefore critical. In this article, I share how Merlinn is used to ma

In many industries, understanding demand starts with sales.   In healthcare, it starts with prescribing. Sales figures, stock movements, or distribution data may describe commercial activity, but   they do not explain how medicines are actually used across the healthcare system .   Prescribing behavio is where system needs, professional judgement, and real-world usage come together. This is why   NHS primary care prescribing data matters . It reflects   real-world usage patte