The Data Trap: Why Pharma Leaders See Change Too Late

🔷𝐖𝐡𝐲 𝐝𝐨 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐬𝐡𝐨𝐰 𝐜𝐡𝐚𝐧𝐠𝐞 𝐭𝐨𝐨 𝐥𝐚𝐭𝐞?

Data availability in Pharma is rarely the problem. The real challenge is 𝐭𝐢𝐦𝐢𝐧𝐠.

Many leadership teams are surprised by "sudden" market shifts, not because the data wasn't there, but because they were looking at the 𝐰𝐫𝐨𝐧𝐠 𝐬𝐢𝐠𝐧𝐚𝐥.

We tend to focus on 𝐏𝐫𝐞𝐬𝐜𝐫𝐢𝐛𝐢𝐧𝐠 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬 (what happened), when we should be analyzing 𝐏𝐫𝐞𝐬𝐜𝐫𝐢𝐛𝐢𝐧𝐠 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 (how the system is changing).

In my latest article, I break down: 

🔹 The critical difference between Pattern and Behaviour. 

🔹 Why NHS data reveals change months before commercial KPIs. 

🔹 How to distinguish "noise" from "structural momentum."

Change is visible earlier if you know where to look.

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