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How Business Development Teams Use Merlinn

๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ซ๐ž ๐จ๐Ÿ๐ญ๐ž๐ง ๐ฆ๐š๐๐ž ๐ฅ๐จ๐ง๐  ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ž๐ฑ๐ž๐œ๐ฎ๐ญ๐ข๐จ๐ง ๐›๐ž๐ ๐ข๐ง๐ฌ.


At this stage, the key questions are ๐ง๐จ๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐š๐œ๐ญ๐ข๐œ๐ฌ, but aboutย ๐ฐ๐ก๐ž๐ญ๐ก๐ž๐ซ ๐๐ž๐ฆ๐š๐ง๐ ๐ข๐ฌ ๐ฌ๐ญ๐š๐›๐ฅ๐ž, ๐ก๐จ๐ฐ ๐›๐ž๐ก๐š๐ฏ๐ข๐จ๐ฎ๐ซ ๐ž๐ฏ๐จ๐ฅ๐ฏ๐ž๐ฌ ๐จ๐ฏ๐ž๐ซ ๐ญ๐ข๐ฆ๐ž, and ๐ฐ๐ก๐ž๐ซ๐ž ๐ฎ๐ง๐œ๐ž๐ซ๐ญ๐š๐ข๐ง๐ญ๐ฒ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ฅ๐ข๐ž๐ฌ.



In this article, I explain how ๐Œ๐ž๐ซ๐ฅ๐ข๐ง๐ง ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐ญ๐ž๐š๐ฆ๐ฌ by turning complex NHS prescribing data into structured, interpretable insight โ€” helping them distinguish ๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐š๐ฅ ๐ฌ๐ข๐ ๐ง๐š๐ฅ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฌ๐ก๐จ๐ซ๐ญ-๐ญ๐ž๐ซ๐ฆ ๐ง๐จ๐ข๐ฌ๐ž and make ๐ฆ๐จ๐ซ๐ž ๐ ๐ซ๐จ๐ฎ๐ง๐๐ž๐, ๐ž๐ฏ๐ข๐๐ž๐ง๐œ๐ž-๐ฅ๐ž๐ ๐๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ.


Because for ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ, ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ ๐ฅ๐จ๐ง๐  ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐š๐œ๐ญ๐ข๐จ๐ง.

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